“You can play on a Slot Machine before you receive your luggage in Las Vegas: you’ll find small rooms equipped with Slots in each terminal at McCarran International Airport. Once you receive your rental car, don’t forget to stop at the gas station on your way to play Slots in the store. All this can be done before you reach your destination: Hotel-Casino where, by modern standards, approximately 80% of the area is filled with Slot Machines and 20% is used for table games.”
There was not a single sound other than the soothing roar of two dozen “sleeping” consoles.
Bally Technologies is a world leader in the manufacture of Slot Mahines with headquarters located three miles south of the Strip in Las Vegas. When we first visited Bally Technologies, Mark Trask, the company’s marketing manager, took us to a showroom of slot machines so we could play a little.
Compared to an ordinary casino, the showroom was very quiet with soft lighting and the soothing roar of two dozen “sleeping” consoles dominated the atmosphere.
We were shown the new games based on the popular American Sitcom Friends installed on the ProWave machine developed by Bally Technologies.
We were sitting in front of the console when Mark Trask pressed the logo in the upper right corner of the screen, chose the bonus round from the options, and offered to press the button to start the game. Soon after, the musical theme from the TV series intro began to play, the famous sextet of characters smiled and 5 drums representing the Central Coffeeshop, a Guitar and images of the characters began to spin. The Wheel of Fortune, the bonus round, began with the video showing Rachel wearing a wedding dress and saying, “Happy Birthday, Grandma!
Bally Technologies keeps all of its machines in a factory warehouse next to the game studio, which cooperates with the headquarters in Las Vegas. In 2014, Scientific Games, Bally Technologies’ holding company, sold over 17,000 newly manufactured Slot Machines. During ours, we saw hundreds of new Slots, which met the highest demands of the industry.
Each one was labeled with an address: Oklahoma, Washington, Michigan, Canada, etc.
Only a few of these were to be shipped to Las Vegas casinos, reflecting the company’s wide national and international expansion. Scientific Games acquired Bally Technologies for $5 billion in 2014. At the same time, 23 states in the US legalized gambling and the industry became highly taxable, supplementing their budgets.