The 5 Addictive Features of Online Games (2)

4. Virtual Feed 



One of the most captivating elements of gaming is based on a simple fact: your brain thinks that the virtual objects are real. Are they real?

People may keep asking you – did you waste all this time to get that sword that does not exist in real life? – they just don’t understand. You have spent your time, your efforts and used your skills, which means that this sword is valuable to you. It doesn’t matter whether it is made of diamonds or binary code, it is all the same.

This is why the South Korean High Court has declared that virtual values should be treated the same as real ones. Today, virtual distribution is a world-scale industry with a very significant turnover.

And that is all right! After all, people spend thousands of dollars on diamonds, and don’t forget that these objects don’t have much use, but they shine!

So what’s the problem?

Almost every game released in the last 25 years includes collecting objects as part of the gameplay. There is nothing new or dangerous about this but people now treat virtual things like real ones and are connected to them. Games are engaging and compel endless running around for the sake of collecting things, even if that is not the main purpose of the game.

It is vital for the developers to awaken our fundamental collecting instincts. And it works! You can ask this of that guy who keeps playing when there’s a naked girl at arm’s length!

Game developers know this and use virtual items as a feed from Skinner’s box.

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